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ontario pork news

Webcast

Pork market insights and consumer buying behaviour

  • 8 March 2016

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What does 2016 hold for Canada’s pork market? How much pork—and which cuts—are consumers eating at home? In restaurants? And what are they looking for when buying pork?

Join experts Kevin Grier and Kate Stiefelmeyer as they present this year’s pork market outlook and an insider’s view into Ontarians’ pork consumption habits.

In this webcast, you’ll learn:

  • What 1,000 consumers across Ontario told Ipsos about buying pork
  • How pork’s profitability shapes up against others in the meat case
  • What effect meat supply will have on retail and retail this year
  • The state of consumer awareness of different pork cuts and retail purchasing patterns
  • ...and more!

Featured Speakers:


Kevin Grier

Kevin Grier 
Kevin Grier is a respected and connected agriculture and food market analyst with a solid understanding of industry issues from farm to retail, with a main focus on livestock, poultry, meat and grocery markets. With more than 25 years of experience, Kevin Grier brings clients a solid economic research and market analysis skill-set combined with thorough knowledge of the Canadian and U.S. agriculture and food industry. 

A regular contributor and sought out expert to the media -- Globe and Mail, National Post, Calgary Herald, CBC Radio, Canada AM, Global News, and CTV, grocery and agriculture publications – he is known and regarded for his pragmatic approach and willingness to provoke dialogue to advance business and policy interests.


ipsos logo

Kate Stiefelmeyer
Kate Stiefelmeyer joined the Ipsos Agriculture and Animal Health team as Senior Account Manager in June 2014. Kate works on both animal health and agricultural association-type market research interviewing and/or moderating focus groups with consumers, Canadian livestock and crop producers and veterinarians.

Kate’s clients have included the Canola Council of Canada, Farm and Food Care, Ontario Federation of Agriculture, Agriculture and Agri-Food Canada and the Canadian Animal Health Institute. Kate’s expertise in Canadian agri-food includes competitiveness, strategic management and the economics of on-farm management decisions.


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Ontario Pork represents the 1,192 farmers who market 5.41 million hogs in the province. The organization is engaged in many areas, including research, government representation, environmental issues, consumer education and food quality assurance.

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