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Your value as a knowledge broker is skyrocketing

Owen Roberts - University of Guelph

  • 5 July 2016
  • Author: Admin-Retail
  • Number of views: 3744
  • 0 Comments
Your value as a knowledge broker is skyrocketing

You have a chance to position yourself as a knowledge broker, an intermediary between farmers and consumers, a source of information for some 20 million Canadians – the 60 per cent who are seeking information about the products you sell.  

The Retail Chain Can Count Farmers as Allies

Owen Roberts - University of Guelph

  • 8 March 2016
  • Author: Admin-Retail
  • Number of views: 3461
  • 0 Comments
The Retail Chain Can Count Farmers as Allies

With increasing regularity, farmers are coming to realize the importance of reaching out to consumers. And lately, they’ve taken to creating alliances to help them do so.

Restaurants and Retailers: You can help consumers make sense of rising food prices

Owen Roberts - University of Guelph

  • 3 November 2015
  • Author: Admin-Retail
  • Number of views: 4291
  • 0 Comments
Restaurants and Retailers: You can help consumers make sense of rising food prices

In polls meant to inform the 2015 Canadian federal election, voters called rising food costs the second biggest problem facing our nation.

Food costs rated so high, in fact, they trailed only the rising cost of living, and surpassed some real heavyweight issues, such as the economy and pensions.

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Ontario Pork represents the 1,192 farmers who market 5.41 million hogs in the province. The organization is engaged in many areas, including research, government representation, environmental issues, consumer education and food quality assurance.

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