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Grocery retailers: how to persuade consumer brains to make the ‘buy’ decision in your stores

Dr. Brynn Winegard

  • 3 January 2017
  • Author: Ontario Pork
  • Number of views: 2998
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Grocery retailers: how to persuade consumer brains to make the ‘buy’ decision in your stores

Part two: this second article will look at more of the specifics about the in-store and ‘at-shelf’ context for helping shoppers make the intended purchase choices and consumption decisions and answers the questions “How do we get people to buy specific items and/or persuade an undecided shopper?” 

Does good fortune await Canada’s foodservice industry in 2017?

Chris Elliot, Restaurants Canada

  • 1 January 2017
  • Author: Ontario Pork
  • Number of views: 2175
  • 0 Comments
Does good fortune await Canada’s foodservice industry in 2017?

Chris Elliot, Senior Economist at Restaurants Canada gives a breakdown of 2016 and what you can expect to see coming in 2017 in the world of foodservice. 

Farm-gate to plate: how to prime consumers’ brains for the ‘buy’ decision

Dr. Brynn Winegard

  • 8 November 2016
  • Author: Ontario Pork
  • Number of views: 2359
  • 0 Comments
Farm-gate to plate: how to prime consumers’ brains for the ‘buy’ decision
Why do consumers make different decisions at-shelf than they indicated they would on the survey or in the focus group? Something mysterious and interesting happens in the conversion between ‘prospective consumer who is self-reporting likelihood of a future purchase’ and ‘actual shopper who is deciding on purchase choice for themselves and family, in-situ, in real time.’ 

Pork price stability appears to be in the rear-view mirror

Kevin Grier

  • 6 September 2016
  • Author: Ontario Pork
  • Number of views: 1221
  • 0 Comments
Pork price stability appears to be in the rear-view mirror
One of the characteristics of the pork market during the first half of this year was the relative stability in pricing and supply. This was a relief, if not very unusual after the wild rides of 2014 and 2015. Recall that in 2014 no one really knew the real supply impact of the PED outbreak in the U.S. For the most part, the industry seemed to be always on the short side of demand and of expectations. That meant that the industry was usually short of hogs and pork and pricing reacted by exploding to record highs.

Canadians to see lower food inflation in 2016

Kevin Grier

  • 3 May 2016
  • Author: Admin-Retail
  • Number of views: 1396
  • 0 Comments
Canadians to see lower food inflation in 2016
Last year ended and this year started off with an exceptionally large amount of media coverage on rising food prices. Speculation was rampant regarding how high inflation would charge in 2016. One of the main catalysts of the concern was the rapidly depreciating Canadian dollar. The highlight (or nadir, depending on your view) of the coverage was the famed $8 cauliflower.

Pork has a Great Deal Going for it in 2016

Kevin Grier

  • 5 January 2016
  • Author: Admin-Retail
  • Number of views: 1370
  • 0 Comments
Pork has a Great Deal Going for it in 2016
The pork sector goes in to 2016 on very solid footing with regard to both supply and demand from a retailer/foodservice perspective.  In addition, the product is very cost/price  competitive with regard to the two main competing meats, beef and chicken and it has performed very well from a margin perspective for merchandisers.

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Ontario Pork represents the 1,192 farmers who market 5.41 million hogs in the province. The organization is engaged in many areas, including research, government representation, environmental issues, consumer education and food quality assurance.

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