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Farm-gate to plate: how to prime consumers’ brains for the ‘buy’ decision
Dr. Brynn Winegard
8 November 2016
Author:
Ontario Pork
Number of views: 11202
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Why do consumers make different decisions at-shelf than they indicated they would on the survey or in the focus group? Something mysterious and interesting happens in the conversion between ‘prospective consumer who is self-reporting likelihood of a future purchase’ and ‘actual shopper who is deciding on purchase choice for themselves and family, in-situ, in real time.’
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