ontario pork news

Grocery retailers: how to persuade consumer brains to make the ‘buy’ decision in your stores

Dr. Brynn Winegard

  • 3 January 2017
  • Author: Ontario Pork
  • Number of views: 2668
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Grocery retailers: how to persuade consumer brains to make the ‘buy’ decision in your stores

Part two: this second article will look at more of the specifics about the in-store and ‘at-shelf’ context for helping shoppers make the intended purchase choices and consumption decisions and answers the questions “How do we get people to buy specific items and/or persuade an undecided shopper?” 

Does good fortune await Canada’s foodservice industry in 2017?

Chris Elliot, Restaurants Canada

  • 1 January 2017
  • Author: Ontario Pork
  • Number of views: 2031
  • 0 Comments
Does good fortune await Canada’s foodservice industry in 2017?

Chris Elliot, Senior Economist at Restaurants Canada gives a breakdown of 2016 and what you can expect to see coming in 2017 in the world of foodservice. 

Restaurant's guide to why buy local

Infographic

  • 6 December 2016
  • Author: Ontario Pork
  • Number of views: 981
  • 0 Comments
Restaurant's guide to why buy local

You know the question "Is this locally raised?" is firmly planted in many customers' minds. Locally sourced meat can change the way you do business. 

How offering economical cuts can boost your bottom line

Infographic

  • 8 November 2016
  • Author: Ontario Pork
  • Number of views: 967
  • 0 Comments
How offering economical cuts can boost your bottom line

During the holiday season, every consumer dollar needs to go the extra mile. To meet all their needs, some families forego meat a couple of nights each week -- which hurts your bottom line. The solution? Economical cuts of pork.

Farm-gate to plate: how to prime consumers’ brains for the ‘buy’ decision

Dr. Brynn Winegard

  • 8 November 2016
  • Author: Ontario Pork
  • Number of views: 2176
  • 0 Comments
Farm-gate to plate: how to prime consumers’ brains for the ‘buy’ decision
Why do consumers make different decisions at-shelf than they indicated they would on the survey or in the focus group? Something mysterious and interesting happens in the conversion between ‘prospective consumer who is self-reporting likelihood of a future purchase’ and ‘actual shopper who is deciding on purchase choice for themselves and family, in-situ, in real time.’ 

Retailer Profile: True Pork

  • 8 November 2016
  • Author: Ontario Pork
  • Number of views: 2604
  • 0 Comments
Retailer Profile: True Pork
True Pork is a newcomer to the retail pork market, although the family’s history with raising pigs goes back a quarter of a century. Located near Watford, Ontario, Karen, Steve, and their four boys all take part in caring for the farm’s pigs.
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Ontario Pork

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Ontario Pork represents the 1,192 farmers who market 5.41 million hogs in the province. The organization is engaged in many areas, including research, government representation, environmental issues, consumer education and food quality assurance.

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