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Ontario Pork News Brief
This is a daily briefing of current Ontario Pork initiatives and activities. Briefings will be emailed to those producers who have given Ontario Pork a valid email address and a compilation of these briefings will be sent out in hardcopy to all producers by regular post each week.
Whenever possible producers will be directed to website links and/or phone numbers for more information. This is to help reduce printing and mailing costs. If you require additional resources on an individual basis Ontario Pork will be pleased to provide them to you.
Today's News Brief: Thursday, March 11, 2010
Consumer Website Gaining in Popularity | Morning Sales & Marketing Report
Consumer Website Gaining in Popularity
Two recent changes to the putporkonyourfork.com website have resulted in a significant increase in traffic. A major overhaul of the site’s content was completed in January 2010, with its homepage and menu system adjusted accordingly. In February, the inaugural “Put Pork on Your Fork” e-newsletter and recipe-of-the-month was sent to 13,000 online subscribers. This initial email marketing campaign performed well above the industry standard with a 25% click through rate. This exposed many visitors to the putporkonyourfork.com website, who had not visited the site recently.
In January, the site saw a traffic increase of over 12% as compared with the previous month. There has also been an increase in the number of followers to our Twitter page @porkisyummy in the past two months.
More Info:
Owen Wooding, owen.wooding@ontariopork.on.ca
Morning Sales & Marketing Report (data is subject to change during the day)
Thursday March 11, 2010
| We plan to sell: |
25,500 market hogs |
| The average daily price for Pool and Pool Plus is: |
$1.38 per kg DW |
| Compared to Yesterday, this is: |
STEADY |
| Yesterday's CME Constructed (201) price was: |
$74.84/cwt |
| Compared to the previous day, this is: |
UP $0.53 |
| Wednesday's Noon Exchange rate was: |
1.0243 |
| Wednesday's 100% formula price was: |
$138.59/ckg DW |
| Wednesday's Forward Contract closing price was: |
$138.26/ckg |
| Yesterday's daily US hog volume was: |
415,000 head |
| Compared to: |
427,000 head this time last week |
We also know that:
- The CME Constructed price is expected to increase 0.10/cwt.
- Yesterday’s US Afternoon National Direct Hog Report announced the following price trend: Barrows and gilts compared to Prior Day's close $1.44 lower.
- The most recent USDA wholesale pork prices (US$/cwt) are as follows:
| |
10-Mar-10 |
Change from prior day |
| Carcass |
$73.95 |
($0.67) |
| Loin |
$85.89 |
($0.93) |
| Butt |
$68.14 |
($0.65) |
| Picnic |
$52.91 |
($1.65) |
| Rib |
$113.02 |
($1.14) |
| Ham |
$72.15 |
($1.01) |
| Belly |
$88.64 |
$0.00 |
Lean hog futures prices on the Chicago Mercantile Exchange were high ranging from up $0.02/cwt to $0.27/cwt lower.
The most recent closing values were:
| Apr 10 |
72.550 |
| May 10 |
78.050 |
| Jun 10 |
80.650 |
| Jul 10 |
80.750 |
| Aug 10 |
80.450 |
| Oct 10 |
71.075 |
| Dec 10 |
68.100 |
All information (including descriptions of or references to products, persons, other web sites, services or publications) is provided entirely "as is" and Ontario Pork makes no representations, warranties or conditions, either express or implied, in connection with the use of or reliance upon this information.
This information is provided to the recipient entirely at the risk of the recipient and, because the recipient assumes full responsibility, Ontario Pork shall not be liable for any claims, damages or losses of any kind based on any theory of liability arising out of the use of or reliance upon this information (including omissions, inaccuracies, typographical errors and infringement of third party rights).
More Info:
Amanda Pizarro: amanda.pizarro@ontariopork.on.ca |